Onnit’s brand is built around the idea of putting in the work to improve yourself, so we wanted 2022’s Semi-Annual Sale theme to have a very tactile, hand made quality to it. To accomplish this, we designed and either printed or drafted by hand hundreds of assets that we then cut out and collaged onto our work space and photographed. Nearly all of the dozens and dozens of assets were created in-camera with minimal post production work done afterwards outside of minor touch ups and color correction.
