We all have to make hard choices in life, including which Onnit products you want to buy. That’s why for 2022’s Black Friday campaign, we wanted to evoke the feeling of cracking the spine on a good old Choose-Your-Own-Adventure book when shopping our site. The theme permeated through all of our owned and paid channels through the duration of the campaign, asking our customers the question: What would you choose?
We created a lot of varied artwork that leaned into the wide swath of genres and styles that the Choose-Your-Own-Adventure novellas portrayed on their covers, in addition to several social engagement videos that ask the viewer to choose which product they’d use to advance the story.
