MOV is the brainchild of the formulators at EBOOST, looking to create a high end joint support product that was built from the ground up to support a customer with an active lifestyle looking to maintain their form and flexibility now and into the future. We created a brand that breathed life into that ethos by having a clean, ultra premium packaging that is a surprise and delight to open, plus a brand aesthetic that emphasized fluidity and momentum, with exaggerated photography evocative of kinetic media like anime and eastern action films.
