The world of energy drinks is filled with needlessly serious, ultra extreme tone and messaging. Super Fuel is positioned to be a fun alternative that doesn't make you feel insane after drinking a can, so we wanted to differentiate ourselves by leaning into humor and doing something absurd with our spokesperson, Super Bowl champion Danny Amendola. Juxtaposing his public persona with the scenario of having to take care of a house full of over-sugared children was a perfect use case for needing a little extra help from a can of Super Fuel... even if you're a football star.
