When 116 & West client Kendall Auto Group signed superstar quarterback Justin Herbert to be their spokesman, we immediately went into a huddle to brainstorm the best approach to capture lightning in a bottle. After a few rounds back and forth over a late afternoon zoom call, we struck gold: we cast Herbert as the quintessential-yet-literal annoying armchair quarterback, dispensing needless, unwanted, or just flat out wrong advice from the comfort of his plushy recliner. The only scenario in which he has no notes is when someone gets a great deal from Kendall Auto.
In a shoot like this, the entire production hinges on the performance of the main star, but luckily Herbert had the right stuff to sell the whole bit perfectly. There are even a few in-jokes for the die hard Herbert fans out there.
