Alpha BRAIN is Onnit’s signature product: a leader in the nootropic category that helps support focus and memory when you need to be really need to be dialed in on the task at hand. In 2022, Onnit went through an agency to create an ad campaign to run on streaming and set top boxes nation wide. While the production value was serviceable, the heart of the Onnit brand was missing, and that bore out in the mild reception for the spot itself.
We already had world class talent on our production team, so when we wanted to take another run at an Alpha BRAIN streaming campaign, we kept it in house. Working with segmentation data from our partners on the marketing team, we conceptualized, shot and edited multiple iterations of a commercial for use in broadcast media, streaming, YouTube pre-roll, and paid social media advertising, as well as capturing a library of photography to support the campaign beyond video channels.
Alpha Brain | Focus Where It Matters Most | Student Cut