“Welcome to Davies Moore. You’re going to take point on helping us rebrand the agency. We’re relaunching in 3 months.”
What a way to start a job. Usually you ease in with a few projects to get up to speed, but not at Davies Moore, then-soon-to-be 116 & West. The agency had a new partner and a desire to plant their flag as the gateway to the northwest for any brand looking to make inroads in the region (hence the name, which is the longitudinal line that lies between Boise, Idaho and Eugene, Oregon, where the two agency offices are located.)
Well, regardless of the urgency of the agency, I couldn’t wait to get started. I mean who doesn’t love a rebrand project to go with their morning coffee?
